Yannakis Jones and agency Longform’s online film for Skype ’Translator’, has just struck Gold in the “Promotion / Branding” category and Silver in the “Business to Consumer” Category of the W3 Awards.
The W3 awards honour creative excellence on the web, celebrating the very best in Websites, Web Advertising, Mobile Sites / Apps and Web Video.
The award winning film shows us how communication problems and embarrassing linguistic faux pas could become a thing of the past thanks to Skype’s new “Translator” application, which allows translations to happen in real time while you talk or text. The film follows photojournalist Tom Carter on his journey through the wet-markets of Shanghai to the wilderness of the Yangshuo hills (Watch the web film here), we think you’ll agree that it’s… 真棒 (awesome).