For The Guardian newspaper, these radio ads were part of the 'space to think' campaign. The series featured a laid back Mark Heap voiceover and lots of almost empty think-time at the end of each commercial. A confident choice by the client given, most radio ads try to put the kitchen sink into ever second.
The campaign won 4 Aerials and D&AD in-book status.
Yannakis Jones advertising copywriter, director,